1 pickatale

The Global Problem.A Generation at Risk.

Millions of children around the world struggle with reading. It limits their confidence, their future, and their ability to break the cycle of poverty.

773M

children and adults cannot read a simple sentence. That's 1 in 10 people worldwide.

Source: UNESCO

2/3

of children in low and middle income countries cannot read and understand a simple text by age 10.

Source: UNESCO

90%

of a child's future success is linked to strong reading skills.

Source: World Bank

Learning poverty
could cost the world $21 trillion in lost earnings by 2030.

Source: World Bank

The Solution: Reading + Education = A Better Future for All

When children can read, they can learn. When they can learn, they can dream. And when they dream, they can change the world.

Education

Reading opens the door to education and lifelong learning.

Confidence

Children gain confidence, self-belief and a voice in the world.

Opportunity

Better reading leads to better grades, skills and future opportunities.

Equality

Education helps break the cycle of poverty and creates a fairer world.

A Better World

Stronger communities, healthier economies and a brighter future for all.

How we can solve it – together

  • Make reading fun, accessible and personal for every child.
  • Empower teachers and parents with the right tools and insights.
  • Use technology and data to support every child's journey.
  • Invest in education today to change tomorrow.

Together, we can turn pages into possibilities.

2 pickatale

We turn screen timeinto story time.

Pickatale is an award-winning digital library and reading platform that makes reading fun, personalised and rewarding for children everywhere.

Thousands of children's books

Across all levels and languages.

Personalised reading journeys

Rich, multi-sensory, tuned to each child's level and interests.

Gamified & rewarding

Badges, points and challenges that motivate kids.

Proven impact

Improving literacy, confidence and a lifelong love of reading.

Erling Haaland in a Manchester City shirt, holding up one finger
When I was a kid, reading helped me imagine bigger, work harder and believe in myself. Every child deserves that opportunity.
– Erling Haaland

How Haaland Can Help Influence and Amplify Pickatale's Mission

1

Inspire millions of children

Haaland's story shows kids that hard work, focus and belief can make dreams come true.

2

Drive reading engagement

His voice can make reading cool, fun and aspirational—encouraging more children to pick up books and develop a lifelong habit.

3

Reach children worldwide

Together, we can reach kids everywhere—including underserved communities—with access to books and opportunities they may not have.

4

Support child development

Building confidence, empathy, creativity and resilience. Haaland's support helps create brighter futures.

5

Create meaningful impact together

His partnership isn't just about books—it's about leaving a legacy that empowers the next generation to dream bigger and achieve more.

Ways Haaland can collaborate

  • Create an Official Haaland Reading Series

    Design high-quality stories that inspire kids on and off the field.

  • Read & Inspire Campaigns

    Short videos, challenges and messages that motivate kids to read every day.

  • In-App Experiences

    Haaland-themed avatars, rewards, and reading challenges in the Pickatale app.

  • Give Back Together

    Donate books and subscriptions to schools and communities that need them most.

The Pickatale app on a phone, showing a Haaland reading banner and a personalised book library

The impact we can create together

  • More children reading, more often

    Building better readers and stronger futures.

  • Better opportunities through literacy

    Reading opens doors to education and dreams.

  • A global movement for good

    Inspiring a generation to learn, grow and give back.

We can't all be footballers, but we can all have dreams. Reading helps us chase them.
– Erling Haaland

Pickatale + Haaland A better story for every child.

Together, we can turn pages into possibilities.

Three children reading a Pickatale book together
3 pickatale
Erling Haaland standing with children reading books and tablets in a bright classroom

The Vision We CanBuild Together

A world where every child, everywhere, has the chance to read, learn and dream.

Our Shared Impact

Literacy for all

Every child has access to engaging books and the joy of reading.

Education for the future

Reading leads to learning, skills and brighter futures.

Equal opportunities

We close the gap for underserved children and communities.

A better world

Stronger, healthier communities and a better tomorrow for everyone.

Our commitment together

  • Use fun, personalized reading to engage children.
  • Empower educators and parents with the right tools.
  • Expand access and impact in every country and community.
  • Inspire the next generation to dream, learn and lead.
When we work together, we can change more than stories. We can change lives. We can change the world.
– Erling Haaland
Erling Haaland with his hand on his heart
READ LEARN DREAM ACHIEVE TOGETHER

Pickatale + Haaland. A better story for every child.

pickatale